Drop in wine consumption

Sep 1, 2023 | Business, Uncategorized

Incredible…but true. 🍇 🔨

The European Commission estimates a drop in wine consumption for the ongoing marketing year at:

7% in Italy
10% in Spain
15% in France
22% in Germany
34% in Portugal

There is no other way to stop this from happening :
The wine industry imperatively needs to reinvent itself to attract young consumers.

Various stakeholders are contributing their ‘grain of sand’ through initiatives such as:

-Producing different wine styles
-Implementing innovative packaging
-Utilizing modern sales channels
-Prioritizing sustainability
-Sharing authentic storytelling
These initiatives clearly aren’t proving sufficient.

The entire wine community should never forget that the youth is the hope of the future.

France’s Destruction of Surplus Wine Hints at an Existential Wine Crisis