The new way of purchasing fine wine Data Driven Online
Access the largest database for businesses. Say goodbye to irrelevant offers and streamline your fine wine purchasing.
Why Eleanor
The Online Platform
For Professional Wine Buyers
Our dedicated experts are ready to guide you through the largest fine wine database to help you find the perfect wine for your business.
No matter if you are an E-commerce, fine wine trader, wholesaler or retailer we help you with your sourcing.
Monthly Offers
Less Time Spent on Pricelists / Week
%
Lower Purchasing Costs
Trusted by



The Eleanor Wine Platform
Our Vision
Provide access to the most relevant offers for your business
The operating system for professional wine trade
Where wine sales relies on data, purchasing is still largely managed through pricelists, emails and phone calls.
Eleanor Wine is changing this with an online data driven approach, facilitating a more efficient and cost effective way of purchasing wine professionally.
We believe there is the perfect wine for every business waiting in a winery or warehouse and we are here to connect you with it!


Wineboard
Personalized fine wine offers that are 100% relevant. Receive weekly offers that meet your purchase needs including all the relevant data to make quick decisions.
Market Search
Search for any specific wine, appellation or just good rated wines. Our filters allow you to easily detect market opportunities.


Wine Alert
My Alerts
Do you know which kind of offer works for your business or campaigns? Or are you specifically looking for a certain wine at a certain price? Set an alert so you don’t miss the opportunity.
My Favorites
Indicate the offers that look good, so the algorithm can optimize your future offers.

About Us
Our Team

Jose Blanco
Head of Sales
Originally from the Canary Islands. Jose is passionate about how new business models and technologies are changing traditional industries. He merges his experience in tech and traditional sales to help our partners get the most of our business relationship

Allard Nooitgedagt
Founder
One of the two brothers that founded Eleanor in 2012, combining their entrepreneurial spirit with an interest in wine. The organisation gained rapid growth, awarded as one of the fastest growing tech companies in NL.

Vittoria Mariani
Head of Academy
Born and raised in Naples, sunny southern Italy, Vittoria moved to Amsterdam in 2014. Late 2015, Vittoria joins Eleanor to combine challenge and passion. Today, Vittoria is in charge of building and managing our Academy.

Marina Dedova
Logistics Manager
Originally from Russia, but she found her home in Amsterdam. Marina has an extensive knowledge of wine, which in combination with her professionalism makes sure everything runs smoothly.

Kristian Nooitgedagt
Founder
The youngest of the two brothers that founded Eleanor in 2012. As CEO Kristian is in charge of the overall operations, strategic relationships and making sure the company moves in the right direction.

Pierre Hamelin
Head of Purchase
Educated in business development, trained by Bordovino, Château Giscours and Descas Père & Fils, Pierre is originally from the Périgord region, home of the black truffle, and is a true epicurean. With his recent experience, he is well placed as Head of Purchases at Eleanor. He lives in Bordeaux with his family of 3 daughters to be as close as possible to the source.

Pawel Switalla
Lead Developer
An experienced software engineer and manager. Pawel is our power of strength when it comes down to the development of the platform. From small improvements to strategic implementations.

Pedro van Isschot
Data Manager
As data manager, Pedro takes responsibility for all data being entered and displayed correctly. This requires discipline and an eye for detail, which certainly applies to this former pro swimmer.

Arda Akdenizi
Business Development Representative
A true Mediterranean by spirit, Arda is an AIS sommelier, and follows his passion for Italian wines in his blog. In Eleanor, Arda is merging his wine knowledge with his business skills to craft new strategies.
Our Services
Experience the difference
A Platform to manage everything
Eleanor mixes technology with international trade expertise to help professional wine purchasers meet their targets.
We connect all the parties involved through a cloud based platform, facilitating transactions and all the processes involved.
Logistics infrastructure
With international shipping experience and 5 warehouses throughout Europe (Bordeaux, Bruges, Beaune, Basel and Amsterdam) we can ship to every single country in the world.
We take care of all documentation and make sure that the wine arrives in perfect conditions.
Extension of your purchase team
Traditionally wine merchants always try to sell you the wine that is of their interest.
With Eleanor’s customer centric approach you decide what kind of offers you wish to receive on your Wineboard. We focus on giving you the best service and facilitate access to the best offers.
Easily find the wine you need
Receiving and reviewing wine offers via phone, email, Whatsapp or Wechat can take over most of your time.
With Eleanor you will have direct access to the largest fine wine database and your own dedicated team of purchase and logistics experts.
Provenance of the wines
Direct from wineries
Most reputated wine merchants
Own stock
Available for collection at one of our 5 warehouses across Europe
Connecting the fine wine business online
The best offers are normally hidden in long price lists or one of those thousands of emails purchasers receive every week.
Our data driven approach managed by Eleanor’s dedicated team, offers an easier and more efficient way of purchasing wine.
